The Fall/Winter 2025-2026 Campaign

Lensed by Mario Sorrenti
 

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At the crossroad of art and clothing

The Fall/Winter 2025-2026 Campaign continues the Maison’s foray into the vibrant world of artistry, captured in the former home of Jean Cocteau. The House shares an obsession with perfection with the French avant-garde artist, expressed through ultimate mastery over materials and finishings – the essence of sophistication.

An organic flow of colours and patterns

For the new season, Loro Piana imbues the wardrobe with an elegant, lively ease that can only be conveyed through sensoriality. From checked tweeds to sumptuous cashmeres, rich textures are interpreted in effortless proportions and signature House shapes to cast a refined autumnal silhouette. The palette follows suit with earthy browns, timeless neutrals, and hits of enlivening greens to create a fitting link across ready-to-wear and accessories.


 

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