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The Fall/Winter 2024-2025 Campaign

Lensed by Mario Sorrenti

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A powerful merge of history and inspiration

The Fall/Winter 2024-2025 Campaign continues to tell Loro Piana’s centenary story – inflected by heritage and the Maison’s connection to Scotland. Heirloom fibres and shapes move into focus, imbued with a sense of timeless refinement.

Elegant, elongated, and exquisitely crafted

The Maison proposes a new-found sense of sophistication defined by dark hues and effortlessly matched ensembles in precious cashmeres and exclusive Loro Piana blends.